You’ve made a website. You’ve got the best products. You have great services! You are quality all the way, you’re efficient, and you’re affordable.
So why can’t you hit that target amount of customers visiting your site?
Running an online business means having to do a lot more than owning your own functional website. You have to think about creating an authentic web design, posting blogs, marketing strategies like ‘web funnels’, and choosing only the best SEO tactics.
So, if you are looking to optimize your site using simple concepts and techniques, you are in the right place. Here are 10 things to do in 2021 to get more customers and clients to visit your website.
1. Create an Authentic Web Design
The web design of your site is the first building block for your online store. It sets the tone and structure of your business. Having an original design is important to stand-out from other similar websites. Designs should be customized and tailored to what your brand represents and attract organic, targeted traffic.
2. Planning Web Funnels
A marketing funnel, also known as a web funnel or a conversion funnel, is a planned process to attract potential customers to your website. A simple structure for a web funnel includes 4 actions:
- Creating Awareness of your business, product, and brand.
- Develop an Interest in your visitors for your services.
- Generate a Desire for what you’re selling by telling potential customers about your products and how they can help them.
- Take Action for the next buying process.
The actions are repeated. This process helps to attract more potential customers, convert visitors to leads, leads to customers, and finally customers into regulars, or until they exit the funnel.
SEO or Search Engine Optimization has become a priority for every website owner, blogger, content creators, and the like. It is an easy way to boost your number of visits and your website rank on search engines. It also improves the overall quality of your site. Higher rankings mean you’re higher up on a search result, which can drive organic traffic.
A study shows that 34% of searches and 40% of direct visits make for the majority of traffic for any site. SEO is crucial to lock down these potential browsers as customers.
There are many SEO optimization tools available online to help you with the process. There are plenty of SEO writing workshops and online classes for you to learn from.
You may think that blogging is restricted to writers and media-related sites. But, posting blogs about your business and your products and services makes a difference in the number of potential buyers. It improves the quality points of your site, ups the chances for keywords- primary, secondary, short, and longtailed keywords- to appear in viewer’s searches, leading to your site. Blogging, SEO, and explaining products and their usefulness not only attract more clients but also develop their interest in your services and creates actual customers.
Advertisement is one of the pillars of any business. Online stores are no exception. Advertising your brand and your products on social platforms, display advertising, paid searches, etc are the best way to put your business out there. It brings your products to the attention of people, including potential customers. Make commitments according to your goals, business, and budget.
LinkedIn should be focused on, online directories which are the go-to for most people, and optimizing your directory listing is a great way to get instant customers. Google Ads are useful for immediate results. These sponsored ads place your sites at the top section of Google’s promotional campaigns and as featured results.
6. Use Social Media
Social media is the platform that brings all spheres of life together. It connects people, and businesses, and more importantly people to businesses. This is why any relevant business is on social media and using it as an advertising medium. Be proactive and use social media channels to promote your site and products. Social media marketing makes your page known and can be a way to attract target audiences for more effective results.
7. Guest Blogging
We talked about blogging earlier. Guest blogging is a slightly different concept. You essentially, write blogs and post to reputable sites to generate more traffic to your own site.
Guest Blogging was the ‘older way of doing things’ and shouldn’t be your primary step of action to create customers. But, older does not mean dead. Guest blogging is still effective in its own way. A few pointers to keep in mind are:
- Stick to your niche of business.
- Pick a site that is popular among your category so the highest number of ready buyers come to visit your site. This kills two birds with one stone.
- Guest blogging can work both ways too. Invite guest bloggers to your site.
- Write or post only good quality content, original ideas, and articles with a high SEO score.
8. E-mail Marketing
E-mail marketing is another ‘age-old technique.’ Many carry the misconception that e-mail marketing is nothing but a nuisance to viewers and a waste of money for the promoters. But that just isn’t true. Sure they share of e-mail traffic is not as much as search or direct customers. But it does work on a smaller scale. If done correctly, e-mail marketing can be a powerful medium to pick-up traffic instantly.
9. Study And Analyses
Try to figure out where your site is lacking and what the figures say. A demographic study can help you understand what the other business in your category is doing to score a higher value in search engine algorithms. Website-specific analyzing tools are also available, Google Analytics being a popular choice, to see what pages you create are ideal and where you have to work on.
10. Sales and Free Offers
For a store, seasonal and regular sales, offers, and bonanza deals are the busiest times. These offers are capable of pushing out several products from the store that doesn’t sell at any other time of the year. There is just something so simple yet effective about sales, that attracts customers without much convincing and promotes your business with the right tactics employed. Be it offline or online, sales, and offers work.
Some Closing Thoughts
Get Those Shoppers Inside!
These 10 easy tricks are your holy grail to success. Being online doesn’t have to be tricky or complicated. You just need to find the right tricks that work for you and your store-model and run with it. Another pro-tip that everyone should follow is to try a mix of techniques to improve results. Change it up, every once in a while, if a step does work.
This will keep the customers coming in at the same rate for years. These are 10 steps to success for you to take in 2021!