AI.
Writing about web development, performance, search, and the unglamorous middle of running a website that has to work. Written by the person doing the work.
We Published 500 Articles With AI. Here Is What Happened.
We built an AI pipeline that drafted about 500 articles, then measured. Four clicks in ninety days. What went wrong, what experience changed, and the circuit breakers we run now.
Building a Website With AI: The Good, Bad, Very Ugly
AI can build a site in minutes, but "generated" isn't "done." The real cost: security flaws, ADA lawsuits, and invisibility to AI search. Here's the honest verdict.
The End of Entry-Level Jobs in Web Development
Entry-level web dev jobs are shrinking because AI killed the task, not the demand. Here is what that means for your build decision and your career.
How AI Search Engines Choose Citations
AI search engines cite sources that are retrievable, extractable, and corroborated. Here is how citation selection actually works and how to earn it.
AI Chatbots for Customer Service: What Actually Works
A practitioner's guide to deploying AI chatbots for website customer service — what to feed them, where they fail, and how to keep an escape hatch to a human.
How Charlotte SMBs Can Use AI Without Losing Their Voice
Here is the uncomfortable truth most AI articles won't say: the majority of Charlotte businesses using AI for marketing are producing content that is actively hurting their brand.…
How to Train AI on Your Brand Voice (And Get Marketing Content That Actually Sounds Like You)
Most businesses are using AI wrong. Not catastrophically wrong. Just wrong enough to get mediocre output, shrug, and conclude that AI "isn't quite there yet for our brand."…
AI Hurting Creativity: Protect Your Voice, Authorship, and Craft
I’m Michael Sammut. I am the founder of Four Eyes, a web design & development agency. I live in Charlotte and work alongside many of the people who…
Better Than Faster: A Team-Based Context Engineering System for Marketing
Context engineering is the practice of turning “write a blog post” into a repeatable production system. Instead of relying on clever prompts, your team standardizes the inputs that…
Google AI Mode Funnel: How to Win When Clicks Drop
Google is testing a flow where tapping “Show more” on certain AI Overviews can push the user straight into AI Mode, a full chat experience with follow-up questions.…
Everything You Need to Know About Four Eyes (FAQ) | Charlotte
If you are evaluating a Charlotte partner for a website rebuild, start with our flagship overview of how we approach outcomes, structure, and long-term support: https://foureyes.com/charlotte-web-design/ Four Eyes…
2026 Marketing Budget Allocation: What’s Actually Changing (Charlotte and Beyond)
If your 2026 marketing budget allocation looks suspiciously like 2025 with a new filename, you’re not planning. You’re recycling. Totally understandable. Budgets are tight, scrutiny is up, and…
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