Is Shopify a Good Ecommerce Solution For My Business?

Shopify is a popular eCommerce website and store-builder that was founded in 2004. It has over 1,000,000 users! Yes, that’s a HUGE number. But does that mean it’s the right platform for your business? The foremost checkbox that needs to be ticked is the pricing. You need to see whether your business can afford and profit from Shopify. Shopify has three plans for its sellers apart from a free trial.  Basic Shopify – $29/month Shopify – $79/month Advanced Shopify – $299/month Some features are common across all three plans – online eCommerce website, blog, social media sales channels, buy buttons, unlimited product listings, coupons, discounts, gift cards, and 24/7 multi-channel support. Features like the number of staff accounts, locations, analysis reports, discount percentage, and credit card rates fluctuate from plan to plan. Here’s a list of advantages and disadvantages of using Shopify because a what better way is there to …

9 Ecommerce Shipping Mistakes to Avoid

An online shop’s shipping methods and rates have a big impact on sales. Customers are just as attracted by low shipping rates, fast shipping options, and good packaging, as they are enticed by competitive market rates of products. Ecommerce websites that have not yet mastered the complexities of shipping are missing out on their full sales potential. Fortunately, with a little research and planning, most of these mistakes are easy to identify and avoid. Avoiding the 9 ecommerce shipping mistakes can help any online shop owner become a savvy seller. 1. Not Letting Customers Select a Shipping Option Customers enjoy having multiple shipping options since every customer is likely to have different delivery expectations. Some may have an important event, like an anniversary or birthday, just around the corner so they will prioritize fast shipping to get the ordered gift on time. Others may be more interested in saving some extra …

8 Tips on Writing Holiday Ecommerce Emails

It’s the holiday season and the busiest time of year for e-commerce retailers! During the pandemic, online shopping has exploded! Consumers are fully embracing e-commerce this holiday season and have accelerated their adoption of convenient electronic purchases. Is your business ready to take advantage of the bigger appetite for buying products and services through e-commerce?  The key to ecommerce business today is engaging potential customers through social media – enticing your customers to follow you and share their email addresses. Building your email capabilities is near the top of the list for successful ecommerce marketing strategies and carries a huge return on investment. 8 Tips for Emails that Ring in the Sales You have built-up your customer lists and have great products!   Now you need to write and create emails that get results?  These are our top 8 tips for writing great emails that, in about an hour of time, will …

Shopify Ecommerce: Creating a Custom Ecommerce Experience

Shy Siren is owned and run by Sara K. Schwittek. If you ask her on any given day she will always say, she loves what she does for a living.  She should! Sara creates amazing jewelry for women and men to exude the Shy Siren in you.  The website needed an aesthetic to promote a mood and accentuate the photography.  Shy Siren has used other e-commerce solutions over the years as the company has grown. Shopify has proven to be a great solution. Customizing the collections page for Shy Siren involved adding funnels directly under the navigation to assist is guiding users to new sections.   Additionally, we added product reviews to the product listing grid to further assist users in choosing what jewelry piece that may want to purchase.   Of course, the most critical page on an e-commerce website is the product page. For this, Four Eyes once …