Construction Website Design Company – Choosing a Web Designer

By Michael J. Sammut

The Basics:

A construction website design company helps construction, general contracting, and other builder & maintenance professional services companies build websites that will attract customers and keep them returning.

What Is a Website Designer?

A web designer creates websites using HTML, CSS, JavaScript, and other coding languages. They also use graphic design software such as Adobe Photoshop and Illustrator to ensure the site looks professional.

Types of Website Designers: The Website Designer & Web Developer

There are three main categories of web designers: front end, back end, and full stack. Front-end designers work with a website’s user interface (UI), while back-end designers work with the backend code that runs behind the scenes. Full stack designers, also known as web developers, combine both skill sets.

Why Hire a Website Designer?

If you’re looking for a construction website design company, there are several things you should consider before choosing one. First, make sure the designer has experience creating websites for construction companies. You also must ensure that the designer understands how to build a responsive site that displays well across multiple devices. Finally, ask yourself whether the designer has experience building sites using WordPress.

Choosing a Website Designer

There are three main categories of web designers: graphic designers, programmers, and interaction designers. Graphic designers create the visual elements of a website, such as logos, icons, and graphics. Programmers write code that makes the website function properly. Interaction designers work with both graphic and programming teams to develop user interfaces.

How to create your construction website design

If you want a fantastic construction website that stands out from the competition, work with a professional designer. Find and hire a designer to make your vision come to life,. Find the perfect designer to match your style and budget. Then collaborate one-on-one to create a custom website.

What makes a good construction company website?

A great website shows the world who you are, makes people remember you and helps potential customers understand if they found what they were looking for. Websites communicate that through color, shape, and other design elements. Learn how to make your construction website tell your brand’s story.

Whether you’re a remodeler, custom builder, commercial construction company, general contractor, or subcontractor in the trade, your website, and homepage need to inspire confidence and desire — and instill trust — to get people to contact you.  Your website shows off your latest projects and the world you’re at the top of your game.

Your website is often the first thing prospective clients see when researching your construction company. If your site doesn’t have the essential design elements to keep that person on the page, there’s an excellent chance they’ll hit the back button and visit your competitor.

But what are these ingredients? And how do you know your homepage has what it takes?

Essential ingredients for construction company homepage design

In the old days, building company websites required using a simple online website builder and adding photos, a list of services provided, and contact information.

You must ensure that your site has all the essential elements that make visitors call or send you an email.

At Four Eyes, we develop websites for general contractors, construction companies, and subcontractors.

We’ve learned several essential elements of a significant construction website that will capture people’s attention, instill trust, and cause them to convert into leads.

Here are the elements of the design that I’ve found work well for any site:

When prospective buyers visit your new website, they may form their first impression of your brand in a split second, but they don’t stay for a long time.

Enough time to absorb a visual graphic and read more than seven words.

  • Is this website interesting to me?
  • Does it get me excited?
  • Do these people have what I am looking for?

The website visitor wants the answer to these questions in the first second.

If you’re in construction company marketer, you better do your homework.

It’s important to consider where you start when trying to build an initially positive first impression of a brand. It makes sense to create an experience that starts initially, so it’s the best place to build loyalty. Even if your business is relatively well-known, your site’s appearance is crucial to how people think about your brand. If your website looks amateurish, your business will be judged as not professional. I may disagree with this, but it’s true.

Construction involves psychological principles but differently.

In short, it means you’ve got to build your website to look good on various screen resolutions and browser settings and optimize your site for SEO and social media platforms.

The best way to draw people into your sales funnel is by offering them unique content.

The Poster Glitz

The website hook is one way to think of it. The website’s first impression should be a movie poster for your business. Movie posters are good for marketing. When you look at a movie poster, you know what it’s about. The stars are who? What makes it unique? The same thing has to happen to your website hook. And without scrolling.

You only have one image and five to seven words to capture someone’s attention. Hook them fast.

In the case of McFarland Construction, we opted for a scroller that cycles through their value-added statement.

McFarland Construction Scrolling Header

Clicks and Scrolls

You may have heard that the only thing people pay attention to when they land on your website for the first time is the first part of your website – the page’s headline.

Well, that’s only partially true. In the era of mobile devices, people have gotten used to scrolling on mobile devices.

It is no longer challenging for people to see that there is content below the fold.

You will know how to create the visual elements that will make your website engaging when you understand the importance of a compelling headline, a good layout, and a practical design. Columbus Construction gets right to the point:

Example of a good CTA

That’s why we call it the hook. Hook your audience, and don’t let go.

The moment a visitor hits your landing page, they’ll make a choice. They’ll either click or scroll.

We’re looking to add as many of each element to the page as possible to capture as many of each audience member as possible.

The CTA is the headline above the fold and is big but not dominating. Here is the full CTA from McFarland Construction.

Create a clear CTA

Construction website design company & web development

Hook Them

  • Does your website get attention without scrolling?
  • Do you think it shows your best work?
  • Does it work as a movie poster for the company?
  • Do you think it means something to you?
  • Does it take you less than a second to do all this?

If it does, you are ready to move to the next section. The next thing to think about is different. If a prospective client has three website tabs open, we give them a reason to keep scrolling on your website rather than clicking on your competitors.

Identifying what you and your business are great at is differentiation.

  • Who do you want to be?
  • What makes you different than everybody else?
  • What do your best customers say that they love about working with you?

What sets you apart?

  • How do you go the extra mile to ensure your clients are taken care of?
  • Do you have any award-winning projects?
  • Is it the technology that you prefer?
  • Are you involved with your client relationships?
  • Do you have your process dialed in?
  • How long have you had a track record of success?

Differentiation has to be different!

We work with our clients to dig in. I like asking, “what do your best customers say they love about you?” It helps us to get past common differentiators like “value,” “quality,” and “we listen to you.” These things may be true of your company!

We run into these things all the time in project kick-offs.

Everybody says ‘the best,’ but not everyone can do it. This book proves you can, too, so you can stop saying it.

Once you clearly understand who your target audience is and what you want to say, we’ll collaborate on how to represent it VISUALLY so that we can communicate it in a fraction of a second.

You commonly see three icons in a row on a website.

That’s why. There are other ways to do it. But that doesn’t mean you need to reinvent the wheel.

Be a relevant resource to your customer’s needs

  • What is the difference between your company and others?
  • Is it something that people care about?
  • Do you look at your competitor’s websites to see if they are saying the same thing?
  • Do you have a reason for them to continue on the site?
  • Is it something that they’re interested in?

Now that we’ve grabbed the visitor’s attention with something GREAT, we quickly identify who you are and what you do.

This is an excellent example of how I can make a page more engaging by dropping the information down to the fold.

Let’s tell them who you are.

  • What do you do?
  • Who are you?
  • What specific services do you offer?
  • Where do you work?
  • What clients do you typically work for?
  • How large or small does a project need to fit within your process?

Visitors are looking for that, and if they find it now after they’ve been hooked, it feeds their enthusiasm, and they will keep scrolling.

For example:

We are a construction website design agency with a 26 year track record of success in helping our clients take their marketing efforts to the next level.

It’s crystal clear who we are and what we do.

Whether you want to sell your services online, offer your expertise as a contractor, or run a web business, there are many ways to take that next

Answer Their Questions & Tell Your Story

Does your website tell users exactly what they need to know upfront?

You are a small business owner with a niche product or service that can help other small businesses and entrepreneurs in your industry.

A good customer-focused landing page starts with language and images that your customers already understand, like, “I’m a student with a passion for education” and “Learn

Can you rewrite the text without changing its meaning?

You’ve captured their interest. They’re listening!

What are you talking about? A story helps your visitors get to know you better. Something special everyone will care about and get excited about. Of course, this should be the main point. It shouldn’t be about how long it took you to create it or anything like that.  Whether you’ll show them a matrix of services, such as bathroom remodels, kitchen remodels, or whole-house remodels. Perhaps you have a unique way of providing services your competitors can’t match. Your unique, non-competing factor is a critical differentiator that merits more fleshing out. You can share a story of your company history or mission statement if they’re unusual or unique.

Your curated projects should represent the type of projects your visitor cares about. They don’t have to be unique or weird, but they shouldn’t be just a random assortment of links. Whether you have awards or accolades, are working on the hottest new project, or just have something great to show off, this is the right place for it.

Your customers tell you about the jobs they want you to take on. You can ask them about the work they want you to do. I think that’s your sweet spot. You’ve done it before, and you can do it again. This is your opportunity to create something people care about. You’ll need to show them some depth to set the hook for a long-lasting sale.

Share your uniqueness

Do you have a unique offering? Have you shared it?

Have you done it in a way that is visual and concise?

Some people have products they want to sell but don’t have anything truly unique to market their products. You might have a matrix of services. For instance, you could have kitchen galleries and bathroom galleries.

How about the ones that are compelling and have an irresistible call to action?

Do they lead to pages that are optimized for conversion?

The answer to all the above should be, Yes!

Prove your capacity

Anyone can say anything on the web. Proof and credibility are two essential elements of a construction website. You can build credibility in several different ways via:

  • Client testimonials
  • Awards from recognized institutions or places
  • Current memberships in known organizations

Establish Trust

There are many ways to build customer trust. One of the most effective ways is through testimonials. When visitors first land on your website, they have no idea who you are.

People may have found your site by doing a Google search, or maybe someone sent them a link in an email. Your first step should be to create customer testimonials. These will help create positive brand awareness and are essential in proving the quality of the product. Use the tools you need, show the best you’ve got, and promote the most glowing customer reviews you’ve got from the past. Getting started without reviews is tough, but it’s not impossible. Reach out to former clients and see if they’re willing to write a review on one of the review sites.

What happens if you can’t find anyone willing to provide a review?

Case studies are an essential tool in any business’s arsenal. They are powerful marketing tools as they prove that a product or service was successful for a client and helped them meet their goals. Add a link to a properly designed case study with great images and a CTA. The one-second rule, essential value prop, promise, story, and proof elements have led the website visitor to this exact point the call to action or CTA.

Whether they buy from you in person, online, or over the phone, this last step will cause them to take action.


Adding your phone number and contact information to the home page won’t drive as many leads as you think. You have to do it. They want to see it there. New visitors won’t call you if your phone number is big or bold. Why should they be?

You have not made a case for the value you offer. The sale has yet to be made. Do you think someone will come to your site and contact you? Is it the kind of lead you want? Is this something you’ve ever done?

If it’s important to you, we add your contact info to the very top so that if someone comes to your website hot off a referral from a previous client, or more importantly, if they are coming to the homepage, we can make it big. It has been shown that the top of the website is where people look for contact info, but that is not the most important place to add it.

When visitors scroll to the bottom of a page, there is a split second in which they ask themselves, “what should I do next?” If there’s an enticing button to click, they’ll click it. On our client’s websites, the call-to-action is the most straightforward thing they can do at the bottom of the page. Moving their mouse back up to the top is much easier than closing the browser tab. It’s a lot easier not to click over to the competition.

An easy-to-fill-out contact form that doesn’t require the visitor to fill out ten different fields is the same as a clickable email address. It should be easy for them to reach out and have a conversation. The minimum amount of information you need to give them a call is not known. Many websites aren’t asking for the sale on their home page.

They are creating a seamless flow of traffic through the website. Perhaps a client’s most valuable thing is clicking through their project gallery. It’s a good idea to read about the process. They are just starting to understand you.

There is a lot of time to request the sale on the gallery pages and deeper within site.

Give someone a reason to click in.  Call them to Action.

Have a question?

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