The Customer is Always Right…in Matters of Taste (And Web Design)
I've been building websites for over 27 years, and if there's one thing I've learned, it's that "the customer is always right" has its limits—wildly when flashing neon…

I’ve been building websites for over 27 years, and if there’s one thing I’ve learned, it’s that “the customer is always right” has its limits—wildly when flashing neon colors and Comic Sans are involved. However, the expression is “the customer is always right in matters of taste,” your ideas and preferences are vital to creating a site that truly represents your brand.
At Four Eyes, my job is to help your vision shine while steering you clear of pitfalls.
Laughs and Lessons
Here’s my top 10 customer ideas that sometimes need a gentle (or not-so-gentle) nudge.
1. The “Make It Pop” Request
We’ve all heard it. “Make it pop” is client-speak for “I have no idea what’s wrong, but fix it.” Sure, I can make your logo bigger and brighter, but I’ll also gently guide you toward a contrasty, clean design that pops for the right reasons.
2. Comic Sans: A Crime Against Typography
Comic Sans was fun when we printed flyers for the neighborhood lemonade stand. I get it—nostalgia is powerful—but let’s save Comic Sans for birthday invitations and stick to fonts that make your business look trustworthy and professional.
3. The Rainbow Effect
Colorful is excellent, but your website shouldn’t resemble a bag of Skittles exploding on the screen. I love your creativity, but let’s focus on a strategic color palette that complements your brand and doesn’t send visitors running to adjust their screen brightness.
4. Flashing Text and Blinking Buttons
Unless you’re intentionally going for that “90s MySpace vibe,” blinking buttons and flashing text are a quick way to ensure people close your site faster than an annoying pop-up. I’ll help you channel your excitement into engaging content, minus the migraine.
5. Auto-Play Anything
If your idea of greeting visitors is automatically blasting a video or music, let’s reconsider. Auto-play content isn’t welcoming; it’s startling—like a surprise party nobody requested. Let’s make your content engaging enough that visitors willingly press play.
6. Infinite Scrolling Forever
Scrolling endlessly through content can make users feel trapped in a virtual hamster wheel. Together, we’ll organize your site logically, giving your audience easy navigation without the fear of never reaching the footer (and contact info).
7. “I Want It Exactly Like Competitor X”
I appreciate your competitive spirit, but duplicating your competitor’s site won’t help you stand out—it’ll just make you a copycat. Let’s instead focus on highlighting what makes your business uniquely awesome.
8. More Animations, Please!
Animations can bring your website to life—until they turn your homepage into a dizzying rollercoaster ride. Subtle animations are the key to enhancing user experience without inducing motion sickness.
9. The Mystery Navigation Menu
Creative, obscure menus might seem trendy, but visitors shouldn’t need a treasure map to find your “Contact Us” button. Clear navigation beats cryptic puzzles every day of the week.
10. Fill All White Space!
White space isn’t wasted; it’s room for your content to breathe. Resist the urge to pack every pixel full of text, images, or widgets. Trust me—your visitors’ eyes (and attention spans) will thank you.
The Bottom Line?
In the end, embracing the idea that the customer is always right—in matters of taste—creates a partnership built on respect and collaboration. My job as a web developer is not just to say yes, but to guide, advise, and occasionally gently steer clients away from the cliff edges of digital disaster. By balancing client creativity with practical know-how, we can create websites that look fantastic and deliver actual results.
So let’s keep the dialogue open, keep the ideas flowing, and never stop learning from each other—after all, outstanding websites are born from great teamwork. And hey, if you need a partner who respects your vision but isn’t afraid to keep it accurate, Four Eyes is always here to help you bring your ideas to life.
