WORK / SHY SIRENECOMMERCE DEVELOPMENT
Case study · Ecommerce Development · Retail
Shy Siren: Modern jewelry with grit and sparkle. A Shopify store built to match the brand.
Shy Siren makes modern jewelry with grit and sparkle. We built a Shopify store to match the brand.

The problem
What the client came in with.
Modern jewelry with grit and sparkle, sold on Shopify.
What we built
The work.
Shopify storefront
Theme, collections, and checkout on Shopify, built to match the brand.
Editable by the team
Every page and section changeable in WordPress without a developer.
Performance and search foundations
Fast templates, clean structure, schema, and redirects handled at build.
What the site does now
Shopify storefront.
“Hands-down, Michael gets it. He’s been deep, head & hands in the web industry since its inception. For 20 years, he’s experienced in depth the ins-and-outs of creating, developing, deploying & maintaining a website. He has an incredibly unique gift in his ability to relate & communicate with technical and non-technical people alike in a way that provides great comfort & confidence. He is extremely experienced, efficient, bright, and really gets what you want to achieve with your website. It’s rare to find one individual with all of these invaluable traits—Michael is an incredible addition to your team.”Sara Schwittek
Services used
What this engagement drew on.
More work
Three more builds.
Ecommerce · HandcraftedCreating with the Girls
Handcrafted quilts, sold direct. A store the maker runs herself.
Owner-run WooCommerce store
Website Design · CommunityCreative Compass
A resource hub for Charlotte's creative community. Built to grow with it.
Community resource hub
WordPress · NonprofitHospice & Palliative Care of Iredell County
Hospice care, grief support, giving, and careers. One nonprofit site the staff can run.
Care, giving, and careers on one site
Next step
Store not matching the brand, or not selling? Start with a free second opinion.
Send the store URL. We will read the platform, the catalog, and the checkout and write back with what is costing you orders.