Ecommerce websites built to sell, on Shopify or WooCommerce, whichever fits the business.

Yes. We build custom Shopify themes, configure payments, shipping, and tax, connect inventory and email tools, and migrate stores from other platforms with products, customers, and URLs intact.

Yes. Four Eyes is a Charlotte studio that designs and builds ecommerce websites on Shopify and WooCommerce. Recent stores include Shy Siren on Shopify, and Flinka, U.S. Camo Corps, and Creating with the Girls on WooCommerce. We work with Charlotte businesses in person and with clients elsewhere remotely.

WooCommerce if you want to own the data, hosting, and checkout logic and are willing to maintain it. Shopify if you want hosting, security, and PCI handled for a monthly fee and can live with less checkout control. We recommend one after looking at your catalog, margins, and team.

Yes. We move products, variants, customers, and order history, and we map every old URL to its new home so existing rankings and links keep working.

Yes. We configure payment gateways, shipping rules and rates, and tax settings, then run real test orders through every path before launch.

Usually. Both platforms have mature integrations for inventory, fulfilment, email, accounting, and CRM. Where no off-the-shelf connector exists, we build one.

That is the standard we build to. Most orders come from phones, so we hold Core Web Vitals on mobile from the first template and keep the theme and app list lean.

Yes. Ecommerce sites need tighter release discipline than brochure sites. Our maintenance plans cover staged updates, backups, monitoring, and small changes.

Business rules first: what customers actually buy, how products are grouped so shoppers can find them, and the shipping, pickup, and return rules. Then every product page: consistent images that hold up on a phone, descriptions that answer real questions about size, fit, material, or turnaround, variants that behave, and related products that help rather than distract. Then the checkout, with real test transactions: tax and shipping rules, confirmation emails, guest checkout, and policy pages that are easy to find. Last, the tracking plan, so purchases, carts, and checkout steps are recorded from day one. Launch day should not feel like a coin flip.

Three come up again and again. Tax and shipping treated as setup chores rather than part of the buying experience, so shoppers hesitate at checkout or call your staff instead. A theme that wins the meeting and loses the sale: heavy visuals, buried categories, and mobile layouts built for screenshots rather than thumbs, so the store drags on a phone with real products loaded. And nobody deciding how success will be measured, so after launch no one can say which pages drive purchases or where mobile shoppers drop off. All three are avoidable, and all three are cheaper to fix before launch than after.

Most stores take eight to fourteen weeks from kickoff to launch. Large catalogs, many product variants, and integrations with inventory or accounting systems take longer, and you get a written schedule with the scope. The thing that slows a build most is not the technology; it is business rules that have not been decided, such as how products are grouped and how shipping and returns work. We settle those first.

Purchases and revenue, add-to-cart activity, checkout starts and completions, revenue by device, and performance by category and product page, all in GA4 and Search Console. Every store we launch has those events configured and tested before go-live, so the first month produces answers rather than opinions.

If traffic reaches the site but shoppers hesitate, leave, or abandon checkout, the store has friction somewhere in speed, structure, or trust. The usual causes are a slow mobile experience, categories organized for the warehouse rather than the customer, confusing shipping or tax at checkout, and policy pages nobody can find. A second opinion audit reads the store, the numbers, and the checkout flow and tells you which it is before you rebuild the wrong thing.

Yes, whenever you offer pickup, local delivery, or serve demand that is specific to the Charlotte area. Product and category pages should say so plainly, the store and your Google Business Profile should agree on name, address, hours, and services, and local intent should be built into the page structure rather than bolted on. A Charlotte shop that ships nationwide still wins a large share of its orders from people nearby.