Google Business Profile management, by the people who build the website it points to.
Four Eyes manages and optimizes Google Business Profiles for businesses in Charlotte and across North Carolina. Categories, services, reviews, posts, photos, and the part most providers skip: making the profile and the website agree, so Google trusts both.
For a local business, most searches end on the profile, not the website.
You cannot move your building. You can control the other two.
Someone searches for what you do, sees three businesses on a map, and calls one. That decision happens on your Google Business Profile: the category, the reviews, the photos, the hours. Many of those people never visit a website at all.
Google ranks local results on three things it states publicly: relevance, distance, and prominence. You cannot move your building. You can control the other two. Relevance comes from choosing the right categories and services and describing the business the way customers search. Prominence comes from reviews, activity, and how consistently the rest of the web agrees about who you are.
Most profiles are set up once and abandoned. The category is close but not right. The services list is empty. Hours are wrong on holidays. Reviews sit unanswered. Photos are five years old. None of that is hard to fix. It is just nobody's job.
Where a web studio helps. Google cross-checks the profile against the website it links to. When the name, address, phone, hours, and services match, and the site carries LocalBusiness structured data and a page that matches the profile's primary category, the two reinforce each other. When they disagree, rankings drift. We build and maintain websites, so we fix both sides at once.
What you get. An audit of the current profile against the competitors who outrank you. The foundation corrected: ownership, categories, services, attributes, description, hours. A review request process your staff can run, within Google's rules. A monthly rhythm of posts, photos, review replies, and Q&A. The website brought into agreement. And a plain monthly report of calls, direction requests, and website clicks.
What we do not do. We do not buy or write reviews, stuff keywords into the business name, or create fake locations. Those tactics get profiles suspended. We do not guarantee a map pack position, because nobody honestly can.
Audit, fix the foundation, build proof, keep it current.
Profile audit
Your profile compared with the businesses that outrank you: categories, services, reviews, photos, activity, and how well your website backs the profile up.
Foundation
Ownership and duplicates cleaned up. Categories, services, attributes, description, and hours corrected. Tagged links added so results can be measured.
Relevance and proof
Website brought into agreement: matching details, LocalBusiness schema, a landing page for the primary category. Review request process set up for your team.
Upkeep and reporting
Posts, new photos, review replies, Q&A, holiday hours, and a short report of calls, direction requests, and clicks.
Clients we look after.
Website Rebuild · CounselingA site for couples in crisis, rebuilt to answer the first question fast: is this for us, and what does it cost?
Website Design · NonprofitEvents, programs, and giving for Charlotte's creative community. Editable by a small team.
WordPress · PublishingA publishing workflow the marketing team stopped dreading.
Often paired with
Technical SEO & AEO
The website half of local search: speed, structure, schema, and answers AI assistants can quote.
Technical SEO & AEOWebsite Maintenance
Keeps the site the profile points to fast, secure, and current.
Website maintenanceSecond Opinion Audit
Not sure whether the problem is the profile or the website? Start with a written read of both.
Second opinion auditWhat people ask about Google Business Profile management.
It is the ongoing work of keeping your Google Business Profile accurate, complete, and active: choosing the right categories and services, keeping hours and details correct, requesting and replying to reviews, publishing posts and photos, answering questions, and making sure your website matches the profile. Google Business Profile was formerly called Google My Business.
Yes. Four Eyes is based in Charlotte and manages and optimizes Google Business Profiles for businesses in Charlotte and across North Carolina. The work is done remotely, so location within the state does not matter.
No, and be careful of anyone who does. Google ranks local results on relevance, distance, and prominence. We improve relevance and prominence, which are the parts a business controls. Distance from the searcher is not something anyone can change.
Corrections to categories, services, and details usually show within days to a few weeks. Review volume and prominence build over months. We report calls, direction requests, and clicks monthly so you can see the trend rather than take our word for it.
No. That violates Google's policies and can get a profile suspended. We set up a simple, compliant way for your real customers to leave reviews, and we help you reply to every one.
You do. We ask for manager access, never primary ownership. If we stop working together, you remove us in one click and keep everything.
Yes. We clean up duplicates and ownership conflicts and prepare reinstatement requests for suspended profiles. Reinstatement is Google's decision, so we cannot promise an outcome, but most suspensions trace back to fixable issues.
A targeted repair is usually hourly work with a written estimate. A rebuild follows our normal project bands, quoted in writing after a short call. The audit is free and carries no obligation.
Send the business name and city. We will look at the profile.
An expert reviews the profile and the website it links to, then replies within one business day with what is holding it back.
Profile reviewed by an expert within one business day. Thirty-minute call. Written scope within five days.
“Four Eyes has been nothing short of monumental in helping us launch and grow our organization. Our web and infrastructure needs were not small and nor easy, but Michael made the entire process fun and seamless, and he continues to be a…”
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