Web design services built to convert.
Not a franchise. Not a handoff chain. We are an expert team that has built websites for businesses since before most competitors existed. We handle design, development, WordPress architecture, ecommerce structure, and ongoing support. One team. One standard. No offshore layer.
A great website solves problems before it looks good.
A beautiful website nobody can find is an expensive business card.
Websites designed for the people who visit and the search engines that send them.
Four Eyes is a web design and development studio in Charlotte. We have been at it since 1998, which is longer than Google has been a verb. Twenty-eight years later, the work still happens in-house, in this city, with the same people who answer your email. No offshore handoff. No account manager reading from a script.
We build on WordPress because the site should belong to you. You own the design, the content, and the hosting. There is no proprietary builder you have to keep paying just to keep your own pages online. If you ever leave, you take everything with you.
Here is the part most agencies skip. A beautiful website nobody can find is an expensive business card. So we design for two audiences at once: the person who lands on the page, and the search engines and AI assistants that decide whether they land there at all.
What you get, beyond a pretty website. Conversion path mapping: the main call to action, the side paths, the roadblocks removed. Core Web Vitals built in, on mobile and desktop, from day one. A technical SEO foundation: indexing, canonicals, redirects, schema. Analytics that work: GA4 events, call tracking, form tracking, Search Console. A CMS your team can use without a developer. Monitoring and release control so nothing quietly breaks after launch.
Four phases, so launches do not turn into rank loss.
Discovery and risk
Goals defined, constraints understood, what must not break identified. On a redesign we map existing traffic and rank signals so we know what to protect.
Architecture
Page tree, content mapped to user goals, conversion paths, and internal linking that consolidates authority. Structure Google and AI systems can read.
Design
Reusable patterns and components instead of one-off pages. Consistency, faster development, easier updates, one brand experience.
Build and launch
Clean CMS structure your team can edit without breaking things, performance guardrails in place. Redirects mapped, content parity verified, metadata preserved, analytics instrumented, monitoring on before DNS.
A site that stays on-brand while becoming faster and easier to maintain.
Camp North End runs shifting content: events, vendors, updates, new initiatives. We reduced page weight, built cohesive patterns so updates stay consistent, and tightened the publishing workflow.
Read the full case study
More work like this.
Maintenance · NonprofitForty-five minutes to post an update. Now fifteen.
Website Design · ConstructionCommercial construction projects and capabilities. A site that reads like the work.
Website Design · NonprofitEvents, programs, and giving for Charlotte's creative community. Editable by a small team.
Adjacent practices.
WordPress Development
Custom WordPress themes and blocks built to be edited by your team, not by us. Plugin discipline over plugin sprawl.
Read moreTechnical SEO & AEO
Core Web Vitals, crawl architecture, and schema, structured so search engines and answer engines can quote you correctly.
Read moreSecond Opinion Audit
A written teardown of your current site. No deck, no obligation to hire us for the fix.
Request the auditWhat people ask before a website design project.
Discovery, site architecture, design against your real content, a custom WordPress build, technical SEO foundations, analytics, and a launch that protects existing rankings. Support after launch is available as a maintenance plan.
The phased plan on this page runs about eight weeks from kickoff to launch for a typical build. Larger sites, heavy content, and integrations take longer. We give a written schedule with the scope.
Projects start at $4,500, and most small business sites land between $4,500 and $20,000. Stores, portals, and platforms run from $20,000 up. After a short call you get a written scope and a fixed price for it, paid in three parts. We do not sell templates dressed up as custom work, which is why the number always comes with a scope. Full ranges, what moves the number, and a two-minute estimate are on the pricing guide.
No. Sites are designed against your content and built as custom WordPress themes your team can edit. You own the design, the code, and the hosting.
That is the plan from day one. We map existing URLs and rankings, keep content parity, build redirects, preserve metadata, and verify indexing after launch.
Yes. Templates and blocks are built so your team can publish and update without a developer. We include a handover and written guidance.
Yes. Four Eyes is based in Charlotte, North Carolina, and works with clients across the Carolinas and the United States. The process is the same remotely.
Tell us what the site has to do.
The short form is enough to start. An expert reads it and replies within one business day with concrete next steps.
Brief reviewed by an expert within one business day. Thirty-minute call. Written scope within five days.
“Four Eyes has been such a valued partner of Roof Above for the past several years. They helped to design and develop our website (www.roofabove.org). As a recently merged organization, it initially felt like an overwhelming task to collapse both legacy organizations’…”
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Goes to Michael. No CRM, no autoresponder, no newsletter signup.