technical seo.
Writing about web development, performance, search, and the unglamorous middle of running a website that has to work. Written by the person doing the work. Written in Charlotte for businesses and organizations across the Carolinas and beyond.
Latest articles
The Page Builder Tax: What Elementor, Divi, and WPBakery Cost You in SEO and AEO
We re-checked the 48 Charlotte business sites from our October audit for page builders. The builder sites nest deeper, load more files, bury the H1, and ship no FAQ schema. Here is what that costs, and what we build instead.
Keyword Cannibalization Fix: Our Step-by-Step Process
A keyword cannibalization fix usually starts when one important page won't hold its position and Google keeps swapping in a different URL from the same site. The problem…
SEO Friendly Urls
Bad URLs usually show up when you inherit a site. You click into a product page or blog post and land on something like /index.php?id=8472&cat=12&sort=desc. That URL tells…
How to Find Broken Links on Your Website (in 2026)
We’ve all been there. You click a link hoping for answers and instead, you hit a "Page Not Found" error. It’s a digital dead end, a tiny moment…
Your Website Launch Checklist: A No-Nonsense Guide to Going Live
Getting a new website live is a huge moment, part relief, part pure adrenaline. But hitting that ‘go-live’ button without a solid plan is like launching a rocket…
SEO Launch Checklist for a New Website, With Worksheets
The ten-part SEO checklist we run on every new or redesigned site, with the keyword, on-page, and local worksheets most teams never fill in. Free seven-page PDF.
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