Top 7 Best Blog Practices: How to make your articles better.

By Michael J. Sammut

Include a  quick-summary are or intro to not leave the reader wasting their time.

The size of an article is an important factor when it comes to whether or not Google will rank your content higher in search results. To get more clicks from searchers, you want your articles to be around 1500 words and longer.

When you’re doing keyword research, it’s important to identify exactly what it is that people are looking for. Asking for an encyclopedia article is a waste of time since most of what people want to know will be there in the first place. If you need something specific and concise, a definition might be more effective.

You can write a great article, but if it doesn’t answer common questions that people have about your topic, then users will not want to read it. If you put your summaries in a box near the beginning of the post, you can encourage your readers to skim your article first and then go back to read more if they want.

This means you show up as the first post on the SERP (search engine results page), setting you up for more click-throughs for your article. While using it is not mandatory on all blog articles, experimenting with it to see if it improves your article’s ranking is definitely a tactic worth trying.

Large, high-quality featured images are best to entice readers

Blogging has become an increasingly popular way to express yourself online. Although many people think of the Internet as only text-based, it is actually quite a visual place, and blogging allows you to make your voice heard through visuals.

If you feel that your featured image looks small for your post, you may need to make it a bit larger. The rule of thumb is to have the image’s ratio of width to height be no greater than 4:3.

While many companies use a full-width design to draw attention to their big, bright hero image and make it easier for their readers to navigate, others choose to use a more balanced approach by overlaying the article title over half of the hero area. It’s a way of balancing the image and article together while making it easier for users to start reading the content right away.

Keep the width of the main article narrow for easy reading.

A grid system is a structured method of organizing content and displaying it. It serves as an armature or framework for designers to organize content in a rational, easy-to-absorb manner. The best grids are the ones that provide visual balance and don’t get in the way of the content.

Grid Systems in print mediums can vary from paper-based layouts that employ simple grids, to electronic media layouts that require more sophisticated graphics that can also be dynamic. For example, if you want to include a map of a city on your business card you may use a system based upon using a grid.

Responsive design involves developing web pages that adjust their layout according to the user’s screen size. Responsive design enables a website to appear as it does on any device.

Imagine you’ve taken a long-form writing assignment and you’ve printed it out on paper. When it’s just a single page or even two pages, it’s easy to find a single place to start and end your work and finish without wasting time. However, when it grows to 8.5×11 inches, it can be a bit challenging, so here are some tips for dealing with that:

For most people, it’s much harder to read from right to left than it is to read from left to right. That is one reason that newspapers and magazines use columns in which the writing runs from top to bottom, with each column containing the story from a different point of view.

When your grid is set to a particular width, make sure that the grid’s cell padding is wide enough to make it easy for the reader to find the appropriate grid cell, yet not too wide to make the column awkward to read. It’s best to use this width calculation formula:

You can’t go wrong by keeping the default width at 1024 pixels. It’s a great width to choose from since it’s the standard for web design. But if you have a narrower screen, your readers will appreciate a larger display.

One way to make sure that the visitor’s experience is positive is to be sure that your site follows a few simple rules. One of the most important of those is to be sure that the content is contained in the middle of the page.

Whitespace is great! It makes everything in a blog more readable. When you take away the whitespace, people will not understand what you’re trying to say.

Use legible typography

Not all people coming to your website have 20/20 vision, and those who do still don’t want to read your 12pt font. That’s something that your design team can address in the first place. However, if they’re not addressing it, that’s your job as the publisher – and one that is increasingly critical as more and more of us access information via mobile devices.

Font sizes vary in how readable they are to human eyes and what you’re trying to convey, so it’s best to test and see what the best size is for your audience. For blogs and websites, one of the most important things to consider is the line-height. If you have a long sentence or paragraph, you should increase the line-height. This will increase readability and improve the flow of the writing.

When it comes to body font, I think somewhere between 15px to 19px, depending on what font you are using (some are naturally larger than others).

Short descriptive subheadings are best

When you write, you want to be clear about what is being said. Headings are a great way to accomplish this. Headings help readers skim the content in order to get the most out of your article.

In a non-fiction work, it is important to use heading to break down the paragraphs that make up the whole and to create more informative and accessible articles. These are the headings that define exactly what readers will learn from each of the paragraphs.

Think but do not overthink your lead magnets / Call-to Action

One of the best ways to increase your lead magnet opt-in rate is by creating and implementing an opt-in form on your blog. People who use social media platforms are very used to seeing a form for lead generation.

If you’re unfamiliar with the term, a lead magnet is a kind of “sneak peek” at what the user will get in return for sharing their email address. It could be a free sample of something they’d like, or it could be a coupon or discount code. The idea is that by providing a good-looking incentive, you’ll attract more quality leads to your site.

While many people use the lead magnet as a stand-alone offer throughout the blog, a more strategic use is it as an offer that’s received when people subscribe to your blog.

It’s a big mistake to think that once you’ve put together a list of subscribers, they will subscribe to it automatically.

Include related articles

Your website is most effective when it features the things that are important to you, the products, services or information that you want to share with your audience. The best way to do that is by featuring related articles or resources on the same page for them to click next.

In-line links are the easiest way to get someone to read your content – especially with a page that has few words. By placing an in-line link within the text, they can simply click on it and be taken to the full article. This method is much better than having to search for the content elsewhere.

An important part of any SEO strategy is understanding the nature of your site. Knowing what content you want to emphasize as well as how it should be styled and structured is a good starting point for the process of writing and rewriting.


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