Practice websites built for patients on phones.
Four Eyes designs and builds websites for medical practices and healthcare organizations in Charlotte and beyond. A patient wants three things: do you treat this, can I trust you, and how do I get an appointment. The site should answer all three before they scroll.
Patients are anxious, on a phone, and one tap from a competitor.
A marketing website should not be a place where protected health information collects.
Healthcare searches are local and urgent. The practice that answers the question fastest and makes booking easiest gets the patient.
Most practice websites bury the two things patients came for: whether you treat their problem, and how to be seen. We lead with services and appointment requests, put provider credentials where they build trust, and keep location details accurate and identical to your Google Business Profile.
Privacy by design. A marketing website should not be a place where protected health information collects. We design forms to ask for the minimum needed to schedule, route them appropriately, and recommend a HIPAA-compliant form or scheduling provider wherever clinical detail is collected. We are web developers, not compliance counsel, and we say so; your compliance officer has the final word.
Accessibility is not optional. Patients include older adults and people using assistive technology. Templates are checked against WCAG AA, with readable type, strong contrast, and forms that work with a keyboard and a screen reader.
What you get. A custom WordPress site staff can update. Service and condition pages written to be found. Provider profiles with structured data. Appointment request flows that work on a phone. Local search set up correctly across locations. And maintenance from the people who built it.
Four phases. No surprises late in the build.
Discovery
Goals, constraints, current traffic and rankings, and what must not break. We look before we draw.
Structure
Page tree, content model, and the path from landing page to enquiry, mapped before design.
Design and build
Designed against your real content, built as a custom WordPress theme your staff can edit.
Launch and care
Redirects, metadata, analytics, and monitoring in place before go-live. Maintenance after, if you want it.
Exams and surgical consults requested from the site, built for patients on phones.
Most patients of the practice arrive on a phone. The site puts services and appointment requests first, so booking an exam or a surgical consult starts online.
Read the Eye Care & Surgeons case study
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Often paired with
Google Business Profile
Patients choose from the map. Profiles per location, reviews, and the site brought into agreement.
Google Business ProfileWebsite Maintenance
Updates, monitoring, backups, and forms tested on a schedule.
Website maintenanceSecond Opinion Audit
Already have a site that is not pulling its weight? Start with a written read of where it stands.
Second opinion auditWhat practices ask before a website project.
Yes. Four Eyes is a Charlotte web design studio that builds websites for medical practices and healthcare organizations. Recent work includes Eye Care and Surgeons of Charlotte, Dr. Kofinas, and Hospice and Palliative Care of Iredell County.
A marketing website should be designed so protected health information does not pass through or sit in it. We keep forms to scheduling basics, and where clinical detail is collected we integrate a HIPAA-compliant form or scheduling provider. We are developers, not compliance counsel, so your compliance officer reviews and approves the approach.
Yes. We build request forms and click-to-call that work on a phone, or connect the scheduling system you already use.
Yes. Each location gets accurate hours, maps, and details that match its Google Business Profile, with structured data so search engines connect them correctly.
Templates are checked against WCAG AA: readable type, strong contrast, keyboard-friendly navigation, and forms that work with screen readers.
Tell us about the practice and how patients book today.
The short form is enough to start. An expert reads it and replies within one business day with concrete next steps.
Brief reviewed by an expert within one business day. Thirty-minute call. Written scope within five days.
“Couldn't ask for better service, problem solving and creative input! Communication is straight forward and always timely - it's a real pleasure to work with Four Eyes.”
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