Law firm websites built for intake, not for the partners' bios.
Four Eyes designs and builds websites for law firms in Charlotte and beyond. People looking for a lawyer are usually stressed, on a phone, and comparing three firms. The site has to say what you handle, show why you are credible, and make contact effortless.
A prospective client decides in under a minute whether to call you or the next firm.
Most law firm websites are organized around the firm. Clients are organized around their problem.
Legal searches are high intent and high anxiety. Someone has been served, injured, fired, or is separating. They are not browsing.
Most law firm websites are organized around the firm: history, partners, awards. Clients are organized around their problem. A site built for intake leads with the practice areas, in the words clients use, and makes the next step obvious on every page.
What matters most. A page for each practice area, specific enough to rank for it and to reassure the reader they are in the right place. Attorney bios that carry real credentials and are marked up so search engines understand them. A phone number that works with one tap. A form short enough to finish on a phone. And pages that load quickly on a weak connection, because that is where many of these searches happen.
Ethics and accuracy. Bar advertising rules vary by state. We build what you approve, keep disclaimers where you want them, and do not publish results or testimonials you have not cleared.
What you get. A custom WordPress site your staff can update. Practice-area architecture planned with search in mind. Intake forms routed properly, with spam protection. Accessibility checked. Redirects and metadata preserved if you are replacing an existing site. And ongoing maintenance from the people who built it.
Family law has its own rules of engagement: a more vulnerable reader, privacy at intake, and often two states of licensure. We cover it on its own page: family law website design in Charlotte.
Four phases. No surprises late in the build.
Discovery
Goals, constraints, current traffic and rankings, and what must not break. We look before we draw.
Structure
Page tree, content model, and the path from landing page to enquiry, mapped before design.
Design and build
Designed against your real content, built as a custom WordPress theme your staff can edit.
Launch and care
Redirects, metadata, analytics, and monitoring in place before go-live. Maintenance after, if you want it.
A labor law firm whose clients arrive with urgent cases, and a site built to be found and used.
Cary Kane is a labor law firm. The firm has worked with Four Eyes for more than fifteen years, through several generations of the site.
Read the Cary Kane case study
More work in this field.
Often paired with
Google Business Profile
Most legal searches end on the map. Profile, reviews, and the site brought into agreement.
Google Business ProfileTechnical SEO & AEO
Practice-area architecture, schema, and answers AI assistants can quote.
Technical SEO & AEOSecond Opinion Audit
Already have a site that is not pulling its weight? Start with a written read of where it stands.
Second opinion auditWhat people ask about law firm websites.
Yes. Four Eyes is a Charlotte web design studio that builds websites for law firms, including family law and labor and employment practices. We also work with firms outside North Carolina.
A page for each practice area written in the client's words, attorney profiles with credentials, a phone number that works with one tap, a short contact or consultation form, clear office locations and hours, and fast, accessible pages. Everything else is secondary.
Yes. Rules differ by state, so we build what you approve. Disclaimers, testimonial policies, and claims about results are your call, and we implement them consistently across the site.
Not if it is planned. We map existing URLs and rankings, keep content parity where pages perform, build redirects, preserve metadata, and verify indexing after launch.
Yes. The site is a custom WordPress theme with fields for practice areas, attorneys, and news, so staff can publish without a developer.
Tell us about the firm and the practice areas.
The short form is enough to start. An expert reads it and replies within one business day with concrete next steps.
Brief reviewed by an expert within one business day. Thirty-minute call. Written scope within five days.
“After doing an exhaustive search 15 years ago I identified Four Eyes and have been very happy working with them ever since. Our firm's website has evolved several times during this period, and again most recently this year. Michael is a pleasure…”
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Goes to Michael. No CRM, no autoresponder, no newsletter signup.