WEBSITE DISCOVERY FORM

We want to learn a bit more about you and your goals!

Oh yes, there are a lot of questions here.

Don't worry if you cannot answer all of them.

We can also discuss them and come up with answers together.

The more information you can share the better we can understand your project and put together a quote for you! This form is for you to express your goals with us!

Full Name*
Company / Organization
Phone Number
Email*
LIKES & DISLIKES
What are 3 websites you like the look of? These can be any website in or out of your industry. What do you like about these websites?
Website Like 1
What do you like about this website?
Website Like 2
What do you like about this website?
Website Like 3
What do you like about this website?
What are 3 websites you dislike the look of? Ugly websites like Yahoo do not count. What do you dislike about these websites?
Website Dislike 1
What do you dislike about this website?
Website Dislike 2
What do you dislike about this website?
Website Dislike 3
What do you dislike about this website?
AESTHETICS & FEELING
What are 3 emotions or feelings a user should feel when they visit your website? E.g., excited, calm, happy, etc)
What are 3 characteristics you want your website to exude? E.g., professional, innovative, reliable, etc
Do you have any brand colors? If not, what colors could be used to accomplish your responses from the two previous questions?
Do you have existing images or photos for use on the website?
- Yes
- No
Do you have an existing logo?
- Yes
- No
USER INTERACTION
How will a user interact with your website? What tasks can they accomplish? E.g., Register, View a calendar, etc.
What are the 3 goals you would like the site to accomplish? Try to think beyond how you will interact with the website (i.e., manage content, add photos). Instead, think about goals such as increasing sales, drive users to key areas, etc.
What is the demographic of your website user? Are they web savvy? Are they online often? How about basic demographics: age, occupation, income level, purchasing habits. (Use as much detail as possible in describing your target user. Profile more than one type if appropriate especially if you are going after a new demographic.).
Why would a user visit your website? What do you plan to offer that is different than a similar website?
What will be the primary navigation items on the site? (example: home, about, contact, etc)
What are the core pages you think your website may need?
Will there be any secondary navigation? If so, on what pages will they be on?
Are there any special areas, tools, or features you wish to have on your website? (E.g., comprehensive search, blog, calendar, accepting payments, mailing list sign-ups, etc)
MARKETING & UPDATING
How do most people find out about your products/services/offerings or website?
How do you traditionally market your product/service/offerings?
Briefly, what are your short-term marketing plans (specifically, for the site redesign and the 6 to 12 months following launch)?
Do you have an existing or planned marketing strategy in mind to promote this site launch? If so, please describe it.
Do you intend to keep the site updated? If so, how often? Who is responsible for updating and providing content?
THE HOMEPAGE
What content or information should be included on the homepage? Do you have various sections of content that need to be highlighted, I.e., creating user funnels?
What elements/content will be updated most frequently on the homepage?
PRAGMATIC
What is the project’s timeframe?
What is the budget for the project?
Will this project have a committee?
- Yes
- No
Do you have one person/project manager who can relay feedback?
- Yes
- No
Generally speaking, how long would it take, in days, to receive feedback on questions or reviews?
Name
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WEBSITE DISCOVERY FORM

LIKES & DISLIKES

AESTHETICS & FEELING

USER INTERACTION

MARKETING & UPDATING

THE HOMEPAGE

PRAGMATIC