A website redesign that converts better and keeps your rankings.
Four Eyes plans and builds website redesigns for businesses in Charlotte and beyond. A redesign is the moment most sites lose their search traffic. We treat it as an engineering project: protect what ranks, fix what does not convert, then launch with the redirects and metadata already in place.
Most traffic lost in a redesign is lost on launch day, by omission.
We redesign the path, then the pixels.
A new design does not hurt rankings. Dropped pages, changed URLs without redirects, rewritten titles, and blocked indexing do. All of it is avoidable.
The usual redesign starts with mood boards and ends with a launch. Nobody records what ranked before, so nobody notices what disappeared until the phone stops ringing three weeks later. By then the cause is buried.
We start the other way round. Before design, we capture a baseline: which pages bring traffic, which queries they rank for, and which pages produce enquiries. That list defines what the redesign must protect and where it can be bold.
Redesign for conversion, not for novelty. The point of a redesign is more enquiries from the same traffic. That means a clearer first screen, fewer steps to contact, proof near the ask, and pages that load fast on a phone. We redesign the path, then the pixels.
What you get. A baseline report of what ranks and converts today. A page tree and redirect map agreed before design. A custom WordPress build your team can edit. Content parity for every page that earns traffic. Launch checks for indexing, metadata, structured data, and analytics. And a comparison against the baseline after launch, so the result is measured.
Running the project yourself, or with another studio? The website redesign project plan template is the plan we use, free, with a printable PDF.
Four phases. No surprises late in the build.
Baseline and risk
Rankings, traffic, conversions, and backlinks recorded. We agree what must not break before anything is drawn.
Structure and redirect map
New page tree mapped against the old one. Every URL gets a destination. Conversion paths planned.
Design and build
Designed against real content, built as a custom WordPress theme, performance checked at every template.
Launch and measure
Redirects live, metadata preserved, indexing and analytics verified. Results compared against the baseline.
A site that stayed on-brand while becoming faster and far easier to publish to.
Camp North End runs constantly shifting content: events, vendors, updates. We reduced page weight, built consistent patterns, and tightened the publishing workflow.
Read the Camp North End case study
More work like this.
Often paired with
Website Design
The full build: discovery, architecture, design, development, launch, and support.
Website designTechnical SEO & AEO
Traffic already dropped after a redesign? We diagnose against the old site and fix the gaps.
Technical SEO & AEOSecond Opinion Audit
Already have a site that is not pulling its weight? Start with a written read of where it stands.
Second opinion auditFree, practical, and written from projects we have actually run. None of it requires hiring us.
- Conversion-focused website redesign: how to redesign for more enquiries, not just a new look.
- How to redesign a website without losing SEO: the redirect map, content parity, and launch checks.
- Website redesign RFP template: a template you can send to agencies this week.
- Website redesign cost vs benefit estimator: whether the numbers justify it.
- Website redesign ROI: what to measure before and after.
- Website redesign checklist: the full sequence, in order.
- Why did my traffic drop after a redesign?: how to diagnose it.
What people ask before a website redesign.
Only if it is unplanned. Rankings are lost when pages are dropped, URLs change without redirects, titles and content are rewritten carelessly, or the new site blocks indexing. We map every URL, keep content parity for pages that perform, preserve metadata, and verify indexing after launch.
It depends on the size of the site, how much content is kept, and what integrations are involved. After a short call and a look at the current site we give a written scope and a fixed figure. Our cost and ROI guides linked on this page explain what drives the number.
A typical build runs about eight weeks from kickoff to launch; larger sites and heavy integrations take longer. Content readiness is the most common cause of delay, so we plan content early. You get a written schedule with the scope.
If the platform and code are sound and the problem is layout or messaging, redesign. If the site is slow, fragile, or locked into a page builder, rebuild. A free second opinion audit will tell you which, in writing.
Usually. The most common cause is a missing or incomplete redirect map, followed by changed titles, removed content, or blocked indexing. We compare against the old site and repair the gaps.
Yes. We publish a free website redesign RFP template and a redesign checklist. Both are linked in the guides section of this page.
Tell us what the current site is failing to do.
The short form is enough to start. An expert reads it and replies within one business day with concrete next steps.
Brief reviewed by an expert within one business day. Thirty-minute call. Written scope within five days.
“Four Eyes has been such a valued partner of Roof Above for the past several years. They helped to design and develop our website (www.roofabove.org). As a recently merged organization, it initially felt like an overwhelming task to collapse both legacy organizations’…”
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