15 Reasons Why a Mobile-Ready Website is better than Apps

By Michael J. Sammut

A mobile-ready website is essential. Users are constantly on the go, tapping into information from their mobile smartphones and tablets, expecting seamless web navigation and instant load times.

If your web and mobile site can’t meet these demands, you’re missing out on being a winner. That’s why we’ve curated a list of top-notch web and mobile strategies to ensure your online presence is as agile and adaptable as your diverse audience and a winner in the digital space.

From streamlined web design elements that look great across devices to coding best practices that speed up performance, we’re covering all bases to help you stay ahead and be a winner in the mobile game. So get ready for web and mobile insights that’ll transform your site from meh to marvelous—scroll down for reviews of our top picks, including the winner.

1. High Development Costs

Creating a mobile-ready website often begins with a significant initial investment. This cost includes mobile and web app design and coding, which can be intricate due to the need for responsive and adaptive features that work across various devices.

Developers specializing in mobile platforms are in high demand, meaning their services come at a premium. You might find yourself hiring skilled professionals or even entire agencies to ensure your web and mobile site is up to par.

Beyond labor costs, there’s also the financial aspect of purchasing web and mobile development tools and software licenses necessary for development. These mobile and web tools help create an efficient workflow but can add up quickly regarding expenses.

Despite these costs, investing in a responsive mobile website has clear advantages.

  • It ensures greater accessibility for users on different devices.
  • A well-designed mobile website can significantly increase the time spent on your site by users.
  • Ultimately, it leads to better conversions because customers enjoy an optimized browsing experience on mobile and the web, no matter their device.

While upfront development costs for web and mobile may seem steep, they pave the way for long-term benefits such as increased user engagement and conversion rates. In today’s digital landscape, having a mobile-ready website isn’t just an advantage; it’s essential.

2. Maintenance and Update Expenses

Regular updates are crucial for keeping a mobile-ready website in top shape. They fix bugs in mobile and web applications that can frustrate users and add new web and mobile features to enhance functionality, keeping your site competitive.

Server costs recur monthly or annually, funding the backbone of your website’s uptime and speed. Backend maintenance keeps everything running smoothly behind the scenes. This work on web and mobile platforms is often unseen, but it’s vital for a seamless user experience.

Every time a new mobile operating system version hits the market, you may need to tweak your website. It ensures compatibility with mobile and web platforms and takes advantage of the update’s new features or standards.

  • Regular Updates: Patching bugs and adding functions.
  • Ongoing Server Costs: Ensuring reliability and performance.
  • Adapting to OS Changes: Staying current with mobile trends.

These expenses should be factored into your budget from the start. A well-maintained website, especially for mobile users, is like a well-oiled machine; investment in its upkeep will pay off through increased user satisfaction and potentially more business conversions.

3. Limited Audience Reach Compared to Web

When you release a mobile app, its visibility is confined to the app stores for specific platforms like iOS or Android and on the web. This limitation means that if potential users aren’t on those mobile or web platforms, they can’t access your application.

For instance, someone with a Windows mobile phone won’t find an Apple App Store exclusive on the web. That’s a lost opportunity right there.

Conversely, websites have a broader reach because they’re accessible via web browsers on any device, including mobile. Whether it’s a smartphone, tablet, laptop, desktop computer, or mobile device—if it has a browser, your website can appear on it.

This universality is critical in today’s digital landscape, where people use multiple devices, including mobile and web platforms, throughout their day-to-day activities. Users might start browsing on their mobile phones and switch to laptops for a deeper dive—your web presence transitions seamlessly with them.

Here are some quick facts:

  • Platform-specific restrictions do not tie down websites.
  • Browsers act as universal gateways to web content.
  • People’s ways of getting information vary widely; mobile websites better cater to this diversity than apps restricted to certain stores.

By focusing solely on an app and neglecting your website’s mobile readiness, you risk missing out on significant audience segments who may prefer or need browser-based access due to device compatibility issues or personal preferences.

4. App Store Approval Challenges

When you’re ready to launch your mobile app, the strict guidelines for submission to app stores can be daunting. Each store has its own set of rules that must be meticulously followed. This is more than just ticking boxes; it’s about ensuring your mobile and web app meets high quality and functionality standards.

The approval process is notorious for its meticulous nature. Mobile and web apps are put through rigorous tests before they hit the market. An issue with your mobile or web platform can significantly delay your launch date as you scramble to address feedback.

Imagine crafting a sleek, user-friendly mobile and web app only sidelined by unforeseen rejections. The risk here isn’t just time lost—it’s also additional costs in further web and mobile development work required to overcome those final hurdles.

Here are key points:

  • Strict Submission Guidelines for Web and Mobile: Every detail, from privacy policies to software bugs, gets scrutinized.
  • Approval Delays: A single setback in mobile or web can push back your entire go-to-market strategy.
  • Rejection Risks: With rejection comes the need for revisions—sometimes significant—that extend timelines and budgets.

5. User Download Reluctance

Many mobile users are becoming increasingly wary of downloading too many apps. The main concern is the precious storage space on mobile smartphones and tablets, which numerous app installations can quickly eat up.

Instead, there’s a growing preference for accessing services directly through web browsers without the need to install anything. This trend plays into the hands of websites optimized for mobile use. A responsive, mobile-ready site eliminates needing a separate app download, helping users save that valuable device storage.

Consider this: With millions of apps available in various stores, it’s no wonder people hesitate before hitting ‘download. ‘ They weigh the benefits and consider how each new app may slow down their device or reduce its performance.

Businesses should note that offering a robust and seamless web experience might be more appealing than asking customers to download another app to their crowded home screens.

6. Competition with Established Apps

In the mobile world, a few big players often dominate app categories. Companies like Facebook or Google have apps that millions use daily. Breaking into this space is challenging.

New apps face a real challenge standing out. App marketplaces are crowded, and getting lost in the sea of options is easy. Users tend to stick with what they know.

Gaining user trust is another hurdle for newcomers. People rely on familiar apps because they’ve proven their reliability over time. Convincing them to switch requires not just innovation but also credibility.

Here are some key insights:

  • Market leaders typically hold a significant share, making it hard for new entrants.
  • The average smartphone owner uses about ten apps daily but has 80 installed.
  • Trust factors include user reviews, brand reputation, and personal recommendations.

These challenges for companies launching new mobile applications mean having a good idea isn’t enough. They need strategies that make them stand out and build trust quickly.

7. Rapid Technological Changes

Staying ahead means keeping up with rapid technological changes. For a mobile-ready website, this is non-negotiable. New features roll out lightning speed, and your platform must evolve to stay in the game.

Updating an app or website isn’t just about staying trendy; it’s necessary for survival in today’s fast-paced tech landscape. Users expect seamless experiences and cutting-edge functionality at all times.

However, integrating new technologies comes with costs that can be substantial depending on the complexity of the updates required. This financial aspect must be planned for as part of ongoing operational expenses.

The risk of obsolescence looms large for those who fall behind. Websites that fail to adapt can quickly become relics, forgotten by users who have moved on to more modern interfaces.

Consider these points:

  • Stay Relevant: Regular updates ensure your site meets current user expectations.
  • Cost Assessment: Budgeting for technology upgrades is crucial; they’re not one-time expenses but recurring ones.
  • Risk Management: The threat of becoming obsolete is real if you don’t keep pace with technological advancements.

8. Necessity for Continuous User Engagement

Update your content regularly to keep users coming back. It’s like answering the call when visitors knock on your digital door daily. Fresh articles, videos, or new features give them a reason to stay interested and engaged.

Push notifications serve as little nudges, reminding customers you have something new for them. Picture it as a friend tapping you on the hand with exciting news. In-app messages are similar; they guide users by highlighting what’s current or offering help when needed.

What if someone hasn’t visited in a while? That’s where re-engagement strategies come into play. You might send an email with a personalized note making them feel missed or offer an exclusive deal to awaken their sense of belonging.


  • Content freshness retains interest.
  • Push notifications act as gentle reminders.
  • In-app messages provide real-time guidance.
  • Re-engagement tactics bring lapsed users back into the fold.

9. Platform Dependency Issues

Cross-platform compatibility is a significant hurdle in designing responsive, mobile-ready websites. Developers often struggle to ensure that a website provides a seamless user experience across different devices and operating systems. This can lead to increased development time and costs as multiple site versions may need to be created and maintained.

Third-party platforms play a crucial role in distributing content but come with issues. These platforms can dictate terms that might not align with your website’s goals or functionality, potentially limiting your control over how content is presented or monetized.

Specific hardware requirements add another layer of complexity. For instance, certain web features may only work on newer smartphones, alienating users with older models. This limitation can affect user engagement and overall satisfaction.

  • Ensuring cross-device functionality requires constant testing and updates.
  • Third-party distribution channels might change policies affecting access to your audience.
  • Advanced features could exclude users without the latest technology.

10. Security Vulnerabilities

Hackers and malware constantly threaten websites, especially those not optimized for mobile devices. With cyber-attacks becoming increasingly sophisticated, it’s crucial for responsive, mobile-ready websites to implement robust encryption and data protection measures.

Data breaches can have devastating effects on both users and businesses. A single vulnerability might expose sensitive personal details, credit card numbers, or location data. The cost of securing user data is significant but necessary; failing to do so could lead to loss of trust, legal consequences, and financial penalties.

Businesses must prioritize security in their website design by:

  • Regularly updating security protocols.
  • Using robust encryption methods for user data.
  • Implementing secure authentication processes.

For example, an e-commerce site that uses outdated SSL certificates may become an easy target for hackers looking to steal customer information. By adopting advanced encryption standards like TLS 1.3, sites significantly reduce the risk of unauthorized access.

11. Privacy Concerns and Regulations

In today’s digital age, respecting user privacy is paramount for any mobile-ready website. Adhering to regulations like the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) isn’t just ethical; it’s a legal necessity.

Websites must handle user data with transparency. This means informing users about what data you collect, how it’s used, and who it’s shared with. A clear privacy policy can build trust and show your commitment to protecting user rights.

Ignoring these laws comes at a high cost. Fines for non-compliance can reach millions of dollars, damaging finances and reputation. For instance, in 2021 alone, GDPR fines totaled over €1 billion across various industries.


  • Compliance is mandatory: It is a good practice and a legal requirement.
  • Ethical handling of data: Be upfront about your use of personal information.
  • Financial risks: Non-compliance can lead to hefty penalties.

12. Difficulty in Monetizing the App

Finding the right way to make money from an app is tough. Creators often have to choose between putting up ads, offering subscriptions, or both. Each option has its challenges.

Ads can turn users off if they’re too intrusive. However, they are a common way to earn revenue without asking users directly for money. It’s all about finding that sweet spot where ads are present but not annoying.

Subscriptions offer steady income, but convincing users to pay regularly isn’t easy. People expect high value for their ongoing investment, and plenty of free content exists competing for their attention.

The balance is critical. They should enhance the user experience, not hinder it, by making people feel like they’re hitting a paywall at every turn.

The competition is fierce, and there’s another app vying for attention—and dollars everywhere you look. This makes it hard to set premium prices unless your app offers something genuinely unique or superior.

Here are some stats:

  • In 2020, global mobile app revenues reached $581 billion.
  • By 2023, this number is expected to grow beyond $935 billion.
  • However, their developers will consider less than 0.01% of apps financially successful through 2023.

13. Over-reliance on App Performance Metrics

Many companies focus heavily on app download numbers and the count of active users. While these figures seem important, they can paint a misleading picture. High downloads don’t always mean users are truly engaged.

Engagement quality is crucial but often overlooked due to an emphasis on quantity. For example, a user might have downloaded an app but never actually used it or only opened it once and forgot about it.

Metrics can be deceiving and lead businesses down the wrong path. If you only look at how many times your app has been downloaded or how many active users you have, you might miss out on understanding how those users interact with your app.

This misdirection may result in poor strategic decisions that do not align with user needs or long-term product success. Instead of nurturing valuable user experiences, companies may resort to tactics to boost short-term KPIs.

Pressure from stakeholders to meet specific performance indicators can tempt businesses into focusing more on immediate results rather than building sustainable value for their customers.

14. Risk of Negative Reviews Impacting Reputation

A single bad user experience on a mobile website can trigger damaging reviews. Online reputation is paramount in today’s digital age, and negative feedback spreads fast. Users who encounter difficulties or poor design quickly express their dissatisfaction on review platforms.

The quality of customer service plays a crucial role in managing these situations. Prompt responses to complaints and proactive problem-solving can mitigate the impact of adverse comments. Customer service excellence addresses issues and demonstrates a commitment to user satisfaction.

However, overcoming an established negative perception is challenging:

  • Once negative reviews accumulate, they influence potential customers’ perceptions.
  • Bad reviews tend to stick out more than positive ones.
  • The internet has a long memory; even resolved complaints remain visible.

Businesses must prioritize creating responsive, mobile-ready websites that deliver seamless experiences across all devices. This reduces the likelihood of frustrating encounters that could lead to harmful critiques.

15. Potential Mismatch with Business Objectives

Ensuring the features align with your business goals is crucial for mobile app development. Sometimes, there’s a disconnect between what an app offers and what your business truly needs to achieve.

Developing an app’s return on investment (ROI) may not always meet expectations. This can happen if the app fails to resonate with its intended user base or doesn’t effectively contribute to the company’s bottom line.

It is essential to assess whether an app will serve the target audience’s needs adequately. Understanding your customers’ possible experience using the app helps make this assessment.

Making the right decision involves weighing up whether a mobile presence through an app is compatible with long-term objectives. The choice should be strategic, ensuring that every feature of your mobile solution directly supports those aims.

Here are some pointers for alignment:

  • Review business objectives against potential app functions.
  • Consider customer feedback and behavior patterns.
  • Analyze market trends related to ROI in similar apps.

Key Takeaways

  • Embrace a mobile-ready website to avoid high development and maintenance costs associated with native apps, ensuring your online presence is cost-effective.
  • Expand your audience reach by opting for a responsive design accessible across all devices rather than limiting potential users to specific app stores.
  • Bypass the app store approval process and eliminate user download reluctance by providing immediate access through a mobile-friendly website.
  • You can avoid rapid technological changes and platform dependency issues with a responsive site that adapts to various devices and operating systems.
  • Address security vulnerabilities and privacy concerns more efficiently with a centralized web platform that simplifies compliance with regulations.
  • Align your digital strategy with your business objectives by focusing on continuous user engagement through a universally accessible website rather than over-relying on app performance metrics.


Navigating the app landscape is no walk in the park. You’ve seen the hurdles—from sky-high development costs to the fickle nature of app store approvals and user downloads.

It’s a jungle out there, with every update and new kid on the block fighting for a slice of your screen time. And let’s not forget about those pesky security bugs that keep you up at night or privacy policies that read like a cryptic treasure map.

But here’s the kicker: your business goals are the North Star. If an app doesn’t align with them, it’s dead weight. So, ask yourself, does your digital strategy need an app to thrive?

Or is it time to cut ties and invest elsewhere? Make a move that makes sense for you. And hey, if you’re feeling stuck or need a second opinion, drop us a line—we’re here to help you navigate these tricky tech waters.


Some Popular FAQs

Why are responsive mobile-ready websites important?

Responsive websites adapt to any screen size, providing a seamless phone, tablet, and desktop experience. It’s crucial for reaching a wider audience effectively.

What challenges do apps face compared to mobile-ready websites regarding accessing device features, providing choice, and ensuring proper testing?

Apps must pass app store approvals and compete with millions of others. They also require downloads, which users may resist due to device space or privacy concerns.

How can high development costs be justified for creating a mobile app that utilizes advanced device features and undergoes rigorous testing to ensure the right decision?

Justifying the cost involves aligning the app with clear business objectives that cannot be met as effectively through a website. The value added by the app should outweigh its initial development expenses.

Are there ongoing expenses after launching an app?

Yes, apps need regular updates for new features, security patches, and compatibility with the latest devices—this means continuous maintenance costs.

Can my business reach more mobile visitors with a responsive website than an app, ensuring success and the right decision?

Absolutely! A responsive site is accessible to anyone with internet access without downloads or installations—unlike apps with barriers like device compatibility and user download reluctance.

What risks involve relying solely on a mobile app for my digital presence, noting that web visitors might be excluded?

An over-reliance on apps can lead to issues such as platform dependency, rapid technological changes affecting functionality, and potentially harmful reviews impacting your reputation online.

How do privacy concerns affect mobile apps differently than websites?

Mobile apps often require access to more personal information than websites, raising user privacy concerns. They’re also subject to strict regulations governing data collection and usage.

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