Top 5 Email Prompts for Product Conversion

In today’s digital age, artificial intelligence (AI) is revolutionizing how businesses communicate with customers. One such AI, ChatGPT, can be a game-changer for your email marketing strategy. If you’re new to chatbots and AI, this article will guide you through the top 5 prompts to create conversion-friendly emails for product sales. And if you need further assistance, Four Eyes is here to help with expert ChatGPT consulting, training, and prompt engineering.

Now, let’s delve deeper into the five prompts for creating conversion-friendly emails with ChatGPT:

1. The Problem-Solution Prompt

Description: This prompt is designed to identify a problem your potential customers might face and then position your product as the solution. It’s a classic marketing strategy that works particularly well in email marketing.

Example Prompt: “ChatGPT, write an email that starts by empathizing with the reader’s frustration about their phone battery constantly running out. Then, introduce our power bank as a reliable, high-capacity solution that can keep their devices charged on the go.”

Key Elements: Empathy, Problem Identification, Solution Presentation

2. The Scarcity Prompt

Description: The scarcity prompt plays on the principle of supply and demand. By creating a sense of urgency, you can encourage your customers to act quickly, boosting your conversion rates.

Example Prompt: “ChatGPT, draft an email that communicates the limited availability of our bestselling skincare product. Emphasize that stocks are running out fast and encourage the reader to act quickly to avoid missing out.”

Key Elements: Urgency, Limited Availability, Call to Action

3. The Testimonial Prompt

Description: Social proof is a powerful tool in marketing. This prompt involves sharing testimonials from satisfied customers to build trust and credibility.

Example Prompt *: “ChatGPT, create an email that includes a testimonial from a happy customer about our fitness tracker. Remember to highlight how the product has positively impacted their health and lifestyle.”

Key Elements: Social Proof, Customer Testimonial, Product Impact

* Please do not use artificial prompts. The above is an example that you would fill in a real testimonial or load the client testimonial into the prompt so the AI ChatBot would write in the email in context. 

4. The Value Proposition Prompt

Description: This prompt highlight your product’s unique benefits and features, demonstrating its value to potential customers.

Example Prompt: “ChatGPT, write an email that showcases the unique features of our innovative coffee machine. Highlight how its built-in grinder and timer can give the reader a freshly brewed cup every morning, enhancing their daily routine.”

Key Elements: Unique Features, Product Benefits, Lifestyle Enhancement

5. The Invitation to Imagine Prompt

Description: This prompt invites potential customers to imagine a scenario where they are enjoying the benefits of your product, creating a desire for those benefits.

Example Prompt: “ChatGPT, draft an email that invites customers to imagine waking up feeling fully rested and rejuvenated thanks to our smart mattress. Describe how the product can adapt to their sleep patterns and improve their sleep quality.”

Key Elements: Imagination, Product Benefits, Improved Quality of Life

Key Takeaways

1. Problem-Solution Prompt: This approach identifies potential customers’ problems and positions your product as the solution. It’s effective because it addresses a pain point and offers a solution, making your product relevant and necessary.
2. Scarcity Prompt: By creating a sense of urgency through limited availability, you can encourage customers to act quickly, boosting conversion rates. This approach is practical because it leverages the psychological principle of scarcity, which can drive action.
3. Testimonial Prompt: Sharing testimonials from satisfied customers builds trust and credibility. This approach is practical because it provides social proof, a powerful influence on consumer behavior.
4. Value Proposition Prompt: Highlighting your product’s unique benefits and features demonstrates its value to potential customers. This approach is practical because it differentiates your product from competitors and shows why it’s the best choice.
5. Invitation to Imagine Prompt: Inviting potential customers to imagine a scenario where they are enjoying the benefits of your product creates a desire for those benefits. This approach is practical because it helps customers visualize the positive impact your product can have on their lives.

These prompts are simple yet effective because they tap into fundamental human motivations and behaviors. They address problems, create urgency, provide social proof, highlight value, and spark imagination, all of which can drive action and increase conversions.  Prompts can become long and complex and can combine several approaches, for example:

ChatGPT, write an email that starts by empathizing with the reader's struggle to keep their phone charged throughout the day.Introduce our power bank as a reliable solution, highlighting its high-capacity and fast-charging features.Include a testimonial from a satisfied customer who no longer worries about their phone dying during important calls.Emphasize that our power bank is selling fast and encourage readers to act quickly to avoid missing out.Finally, invite the reader to imagine a day without worrying about their phone battery, thanks to our power bank.In conclusion, these five prompts can be powerful tools in your email marketing strategy. You can significantly boost your product sales by identifying problems, creating urgency, leveraging social proof, highlighting value, and sparking the imagination.

You can further refine this with an actor or persona prompt where you prime the chatbot by telling it to take on the persona of an expert email marketer. But that is another topic to discuss.

Remember, the key to successful email marketing lies in understanding your audience and crafting messages that resonate with them. And if you need help navigating the world of ChatGPT and email marketing, don’t hesitate to reach out to Four Eyes. We offer expert consulting, training, and prompt engineering to help you maximize your AI potential.