Maximizing Content Originality: ChatGPT vs Bard in AI Writing

By Michael J. Sammut

ChatGPT vs Bard In the digital content arena, the emergence of AI writing tools like ChatGPT vs Bard has revolutionized content creation. As marketers and content creators, we’re always searching for efficient ways to produce quality content at scale. But with the rise of AI, a crucial question emerges:

How do these tools fare in creating unique, non-duplicated content? Let us find out!


ChatGPT vs Bard: The Experiment

  • Objective: To determine which AI tool produces more unique content.
  • Method: Generated 1000 articles from each tool on various topics.
  • Results:
    • ChatGPT: 81.4% unique, 18.6% duplicate.
    • Bard: 85.1% unique, 14.9% duplicate.

Understanding Duplicate Content

  • Definition: Duplicate content refers to substantial blocks within or across domains that completely match other content or are appreciably similar.
  • Experiment Findings:
    • The majority of duplicates were a sentence or two.
    • Rarely entire paragraphs were duplicated.
    • ChatGPT: 92.08% unique within duplicates.
    • Bard: 94.79% unique within duplicates.

Topic Specificity and Uniqueness

  • Observation: More generic topics yielded more unique content.
  • Challenge: Specific topics like “Why Pluto isn’t a planet anymore” resulted in more duplication.
  • Hypothesis: Limited source material for specific topics may influence uniqueness.

User Preference: ChatGPT vs Bard

  • Method: 83 participants compared articles from both tools.
  • Results:
    • Bard preferred 188 out of 249 times.
    • ChatGPT preferred 61 times.
    • The majority couldn’t distinguish between human and AI-written articles.

The Human Element in AI Content

  • Google’s E-E-A-T emphasizes experience, expertise, authority, and trust.
  • Importance: It is hard to achieve E-E-A-T with purely AI-written content.
  • Recommendation: Use AI for initial drafts, but infuse human experience and expertise for quality.

The experiment reveals that while Bard slightly edges out ChatGPT in producing unique content, both tools still face challenges in creating entirely fresh and original material.

This underscores the importance of human touch in AI-generated content, especially to meet Google’s E-E-A-T standards.

Google’s E-E-A-T (Experience, Expertise, Authority, Trustworthiness) is an extension of the original E-A-T concept, which stands for Expertise, Authoritativeness, and Trustworthiness. Google uses this framework to assess the quality of content on the web, particularly for YMYL (Your Money Your Life) pages, which could potentially impact a person’s health, happiness, safety, or financial stability. Here’s an overview of each component:

  1. Experience: This is the new addition to the original E-A-T concept. Experience refers to a content creator’s practical knowledge or skill in a specific field or topic. It emphasizes the value of first-hand experience and personal insight in creating content that is not only informative but also authentic and relatable.
  2. Expertise: Expertise is about having a high level of knowledge or skill in a particular subject or field. This doesn’t necessarily mean formal qualifications; for many topics, particularly non-YMYL subjects, Google recognizes that people with relevant life experience or a deep passion and understanding of a topic can create valuable and helpful content.
  3. Authoritativeness: This refers to the credibility of the author of the content, the content itself, and the website where it appears. Authoritativeness is established through a combination of factors, including credentials, the quality of the content, and external factors, such as backlinks from reputable sites.
  4. Trustworthiness: Trustworthiness relates to the accuracy, transparency, and legitimacy of the content, the author, and the website. It involves citing reliable sources, providing accurate information, and having a clear, honest approach to content creation and presentation.

Google uses these criteria to ensure that users are provided with content that is not only informative and useful but also reliable and safe, especially in areas that could significantly impact their lives. For content creators and SEO professionals, focusing on E-E-A-T is crucial for improving search rankings and online visibility, particularly for YMYL topics.

As content creators and marketers, we must balance efficiency with creativity and authenticity.

Comparing ChatGPT and Bard in producing unique content. While Bard produced slightly less duplicate content, both AI tools showed limitations in creating entirely original material. The study highlights the necessity of human intervention in AI-generated content to ensure quality, originality, and adherence to SEO best practices.

How Four Eyes Can Assist:

  1. Content Strategy Development: Crafting AI-assisted content strategies that align with brand voice and SEO goals.
  2. SEO Optimization: Ensuring AI-generated content meets SEO standards for higher search rankings.
  3. Content Quality Assurance: Reviewing and refining AI content to maintain authenticity and originality.
  4. Training and Support: Guiding effectively using AI tools in content creation.
  5. Analytics and Performance Tracking: Monitoring the impact of AI content on web traffic and engagement.

Elevate Your Content Strategy with AI!

Contact Four Eyes for Expert Assistance in Integrating ChatGPT and Bard into Your Digital Marketing Plan.

Let’s Create Content That Resonates and Ranks!

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