Google’s New Policy: A.I. Generated Content and Its Implications

By Michael J. Sammut

Artificial intelligence (A.I.) has recently witnessed significant growth, revolutionizing various industries, including content creation. Tools like ChatGPT and Bard have empowered users to generate content efficiently and effortlessly. As businesses and individuals embrace this technology, Google’s policies regarding A.I. generated content have garnered attention and speculation. This article delves into Google’s stance on A.I. generated content and its potential implications for content creators and marketers.

Understanding Google’s Current Stance

Google has been relatively accepting of A.I. generated content as long as it provides value to users and avoids manipulative practices to influence search results. However, recent developments suggest that this approach might change. A crucial signal of this shift is evident in Google’s updated Merchant Center Policy.

Google Merchant Center Policy

Google’s updated policy explicitly addresses using A.I. generated content for reviews. It prohibits reviews primarily generated by automated programs or artificial intelligence applications. Such content is now classified as spam, signaling Google’s inclination towards favoring authentic, human-generated reviews. This change aligns with Google’s objective of offering users genuine insights into businesses and products through firsthand experiences.


  1. AI in Content Creation: AI tools like ChatGPT and Bard are revolutionizing content creation.
  2. Google’s Stance: Google accepts AI-generated content as long as it provides value and avoids manipulative practices.
  3. Policy Changes: Google’s updated policy prohibits AI-generated reviews, favoring authentic, human-generated content.
  4. Limitations of AI: AI may propagate inaccuracies and misinformation on the web.
  5. Accuracy Issues: Studies show potential accuracy problems with AI systems, especially in critical matters like medical advice.
  6. Human-Written Content: Google’s algorithms favor human-written content due to its reliability and authenticity.
  7. AI and Human Collaboration: The future of content creation may involve combining AI technology and human expertise.
  8. Human Review: AI-generated content should be subjected to human review to ensure accuracy and value.
  9. Human Input: AI relies on human input to improve its capabilities and generate high-quality outputs.
  10. Conclusion: Businesses should integrate AI into their content strategies while ensuring human oversight and review.


The Limitations of A.I. Generated Content

While A.I. generated content has showcased impressive capabilities, it is not without limitations. A key concern arises from the nature of inputs that A.I. relies on, which include vast amounts of web data. The internet is replete with inaccuracies and misinformation, and A.I. may inadvertently propagate such flawed information, leading to erroneous outputs.

Accuracy Issues with A.I.

A study conducted at Stanford University highlights the potential accuracy problems with A.I. systems. For instance, ChatGPT’s ability to accurately answer simple math questions declined significantly over time, from 98% accuracy to 2%. ChatGPT achieved a respectable 92% accuracy when posed with medical questions in another scenario. However, even a tiny percentage of inaccuracies can have severe consequences in critical matters such as medical advice.

Google’s Likely Response

Considering the potential risks associated with A.I. generated content, it is plausible that Google will seek greater control over its usage, particularly in sensitive topics that concern users’ money or health. Content about financial advice, medical guidance, or anything potentially harming individuals may face stringent scrutiny.

The Role of Human-Written Content

In contrast, human-written content is likely to be favored by Google’s algorithms due to its inherent reliability and authenticity. The input from human writers ensures a higher degree of accuracy and relevance, which aligns with Google’s commitment to delivering quality search results to users.

Striking a balance: A.I. and Human Collaboration

The future of content creation may revolve around a harmonious blend of A.I. technology and human expertise. While A.I. can undoubtedly streamline content generation, the critical factor remains human oversight and refinement.

The Importance of Human Review

If businesses utilize A.I. for content creation, a prudent approach involves subjecting the output to human review. This process ensures the content is accurate, trustworthy, and valuable to the intended audience.

The Inevitability of Human Input

Ultimately, A.I. will rely on human input to continually improve its capabilities. Human-written content is a foundational pillar, enhancing A.I.’s ability to generate high-quality outputs.


In conclusion, A.I. generated content presents opportunities and challenges for content creators and marketers. While Google’s policies may evolve to accommodate A.I., the emphasis on genuine human-written content is expected to remain strong. The integration of A.I. and human expertise offers a powerful combination that can revolutionize content creation in the digital landscape.

As we move forward, businesses should carefully consider the role of A.I. in their content strategies while ensuring that human oversight and review remain an essential part of the process. The dynamic synergy between A.I. and human collaboration will shape the future of content generation, driving us towards a more informative, engaging, and accurate digital experience.

Ready to harness AI’s power while maintaining your content’s authenticity?

The article discusses the rise of AI in content creation and the implications of Google’s evolving policies toward AI-generated content. It highlights the limitations of AI, including potential inaccuracies and Google’s preference for human-generated content. Despite the efficiency of AI tools like ChatGPT and Bard, the article emphasizes the importance of human oversight and review in content creation. With Four Eyes, you can leverage the power of AI while ensuring the authenticity and accuracy of your content, a balance that Google and your audience will appreciate.

Five Ways Four Eyes Can Assist:

  1. AI Integration: We can help you integrate AI tools into your content creation process for efficiency and scale.
  2. Human Oversight: Review and refine AI-generated content to ensure accuracy and relevance.
  3. Policy Compliance: We stay updated with Google’s policies and ensure your content is compliant, avoiding potential penalties.
  4. Content Strategy: We can help you balance AI-generated and human-written content in your content strategy.
  5. Training: We offer training on effectively using AI in content creation while maintaining quality and authenticity.

Let’s create content that resonates with your audience and complies with Google’s policies.

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